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Unlocking success with digital shoppers

Nielsen’s survey of 30,000 U.S. consumers uncovered the key ways in which increased use of digital technology is impacting the way consumers move along the traditional path to purchase. This research views the path to purchase from the...

Catalogue: Congress 2013: Think Big
Authors: Jeanne Danubio, Nikhil Sharma
Company: Nielsen
June 15, 2013
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Citation

Danubio and Sharma (2013a, June 15). Unlocking success with digital shoppers. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/unlocking-success-with-digital-shoppers